What is lead generation? Module 1 Notes
Q1) What is lead generation? Lead generation kya hoti hai? Definition: Find new potential customers Create interest & capture their contact to convert them into future customers --- Steps of Lead Generation: 1. First identify the audience which is relevant to business 2. Grab their attention (online / offline) On Upwork: Hooks in cover letter Video Looms cover letter Create interest by offer creation 3. Create their interest 4. Capture the contact 5. Nurture the leads 6. Then ready them to close the deal --- Q2) Lead ka real matlab hota kya hai? Lead is a person who is interested in your service or product & also provides you their contact details Not just visitors, viewers, followers & subscribers Lead = Interest + Contact Info --- Q3) Business terms mein lead generation kya hoti hai? System in which business: 1. Grabs the attention of their ideal customers 2. Create interest towards their service 3. Capture the contact Simple: Potential buyers ko systematically business ka samna lana. --- Q4) Lead, Prospect aur Customer mein kya farq hai? Term Meaning Example Lead Interest + contact info Form fill kiya Prospect Qualified lead (budget, need, intent) Interested & ready to buy Customer Paisa de chuka hai Product / service buy kar chuka hai --- Q5) Lead generation marketing hai ya sales? Marketing: A way to attract the customer & create interest towards the service & product Sales: Closing the deal with your prospect Lead Generation: Bridge between marketing & sales — just like a path to move forward --- Q6) Online & Offline Lead Generation ka difference Online: Social media content Ads Email marketing Website SEO Influencer marketing Offline: Referrals Events Cold calls Walk-ins Rule: Jahan attention hai, wahan leads hain. --- Q7) Lead generation ka role business growth mein Leads = fuel of business More leads = more sales chances Stable leads = predictable growth Here's the text from your handwritten notes: