19h • Notes 📝
Setting realistic goals in freelancing
Break goals into 3 levels:
🈷️0–3 months:
- Work for every client in start
- Refine your offer according to ICA
- Set up portfolio
🈷️Midterm (3–12 months):
- Consistent $2–5k/month
- Build authority
- Optimize pricing
For an automated agency, the realistic net profit is Revenue × 90% (upwork fee) × 30%
🈷️Long term (1–3 yrs):
- Scale to $10k/month
- Automate tasks
- Hire help
- Transition to agency
Short-term example:
- Daily 5–10 bids (Upwork)
- Daily 20 Insta/LinkedIn cold DM
- Offer a free/low-cost project for reviews
Midterm example:
- Upwork & off upwork growth plan given
Long-term example: example given
⚠️Reminder: Yaha hum 9–5 se bach kar 16 hours ki job me phasnay ni aa rhe.
Use data, not emotions
- Check market demand before picking a niche
- Track money earned/hour to set hourly targets
Mistake: Applying, keep applying & hoping for a response
Fix:
- Track conversion rate
- Improve proposal quality
Example given: If low response rate:
- Do speed bidding with short proposals instead of burning connects
- Try more client-focused messaging
- Like if you have solved a similar small problem for someone
Reverse engineer earnings:
- Track your per-month revenue
- Total hours taken
- Revenue per hour you are earning
Then refine your offer/pricing according to your targets.
🔶Set system-based goals, not just outcome-based
🔶Focus on high-leverage activities.
Learning new skills is good. But outreach, content marketing, and positioning get real results.
Mistake: Learning 10 skills before getting a client
Fix: Learn only what’s needed to land clients ASAP
Fastest way to grow revenue: Long-term client instead of one-time client
Cold DM is also important to scale without burning connects.
➡️Myth: passive income
- Freelancing = active income
- Agency = semi-passive income
- Digital product = passive income (courses, community)
➡️Myth: You are an expert, that’s enough
- Marketing, sales & positioning matter most
➡️Pricing myth: High price = high earnings
General rule: Jitne pese aap client ko bana kar de sakte ho, us ka 1/3 charge kar sakte ho.
➡️Myth: You don’t need a website
- A simple Google Sheets, Docs, and Drive is enough
➡️Myth: More clients = more money
Few high-paying clients = more money & less stress. Quality over quantity
🤥Lies
1) Freelancing is easy
- True to some extent
- Lekin effort dalna chahiye
- Jisko pas sales skills, discipline ho
2) Just follow a template and succeed
- Clients pakar leta he k copy paste he
- Customization is key
- Personalize every proposal with specific details about the client's needs
- Analyze past client projects & suggest improvements in your proposal/pitch
- Template is correct, but tweak
(3) You can make 10k in the first month. 500–1500$ realistic
(4) Upwork is dead. Upwork is still easy if you use the right strategy
(5) Freelancing = unlimited freedom
- During freelancing, sell digital products, coaching, or consulting to create passive income
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Setting realistic goals in freelancing
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