1d • Notes 📝
SESSION 5, Graphic Design for Social Media
Objective: Graphic design ke basics seekhna take clean, professional aur engaging social media posts banaye ja sakein.
1. Design Principles
Graphic design me effective aur professional posts banane ke liye kuch basic principles hamesha follow karne chahiye:
a. Alignment
- Definition: Elements (text, images, icons) ko logically line-up karna.
- Purpose: Post ko organized aur neat dikhata hai.
- Example: Agar heading left-aligned hai to body text bhi left-aligned rakho; agar center-aligned hai to sab elements center me rakho.
b. Breathing Space / White Space
- Definition: Space jo elements ke around intentionally chora jata hai.
- Purpose: Post ko clutter-free aur readable banata hai.
- Example: Instagram quote post me text ke sides par thoda gap rakho, take eye overwhelm na ho.
c. Color Contrast
- Definition: Background aur text ya elements ka color difference.
- Purpose: Readability aur attention grab karne ke liye.
- Example: Light background + dark text = easy to read. Call-to-action button ke liye contrasting color use karo.
d. Visual Hierarchy
- Definition: Important information ko prominent aur noticeable banana.
- Purpose: Viewer easily samajh sake ki kya pehle dekha jaye.
- Example: Heading > Subheading > Body text. CTA button bold aur colorful rakho.
e. Font Pairing
- Definition: 2-3 fonts ka combination jo harmonious lage.
- Purpose: Post professional aur aesthetically appealing lage.
- Example: Heading: Montserrat Bold, Body: Open Sans Regular.
2. Carousel Structure
Carousel posts zyada engaging hote hain aur step-by-step information dene ke liye best hote hain.
Recommended Structure:
- Hook Page: Attention grab karne wali line ya visual.
- Problem: Viewer ke problem ko highlight karo.
- Solution: Problem ka solution present karo.
- Key Points: 3-5 bullets/tips.
- CTA (Call-to-Action): Action encourage karo.
Tip: Each page ka design simple aur consistent rakho; colors aur fonts brand style se match hone chahiye.
3. Branding Workflow
Professional aur recognizable brand ke liye consistent design zaroori hai.
a. Brand Kit
- Brand ka visual identity ka set.
- Includes: Color palette, fonts, logo variations, patterns, icon style.
- Example: Canva me brand kit banakar har post mai use karo.
b. Color Palette Selection
- 3-5 colors choose karo: Primary, Secondary, Accent.
- Tip: Contrast aur accessibility check karo (text readable ho).
- Example: Primary: Powder Pink, Secondary: Dark Grey, Accent: Golden Yellow.
c. Logo Placement
- Logo ko har post mai consistent jagah par rakho (usually bottom-right corner).
- Tip: Logo ka size subtle rakho; post distract na kare.
d. Typography Consistency
- Headings, subheadings aur body text ke liye fonts fix karo.
- Tip: Font size aur weight consistent rakho.
e. Using Grid & Ruler
- Purpose: Elements ko aligned aur proportionate rakho.
- Canva, Figma ya Photoshop mai ruler/grid enable karke design karo.
- Example: Text aur image ke beech equal spacing maintain karna.
Extra Tips (Easy Implementation)
- Minimalistic design se professional look milta hai.
- Ek post ke colors aur fonts limit me rakho (3-4 max).
- Icons aur illustrations use karke posts visually attractive banao.
- Design ke last stage me mobile view check karo (social media mostly mobile).
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SESSION 5, Graphic Design for Social Media
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