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2h • Notes 📝
Lead Generation Module 4 (Types of leads)
1. Inbound Leads Kya Hoti Hain = Jab leads khud aap ke paas aati hain
  1. Content banana
  2. Social media par apni existence show karna
  3. SEO karna yani website ka Google par rank karna
  4. Referrals ke through
Scenario in Upwork – Inbound Leads kaise aati hain
  1. Client ne aapki profile dekhi aur direct order place kar diya
  2. Project Catalog par aapka service dikh gaya aur order aa gaya
  3. Profile Boost ya Ads ke through client aaya aur order place kar diya
Community mein Inbound Leads
  1. Daily community mein apna kaam show karna
  2. Value provide karna
  3. Trust build karna
  4. Sochna ke client kis jagah jata hai jahan usko mera kaam ya contact point nazar aaye
2. Outbound Leads Kya Hoti Hain= Jab aap khud lead ko approach karte ho
  1. Cold Email
  2. Cold DM
  3. Calls
  4. Outreach
Is mein aap khud lead ko dhoondte ho aur message karte ho
3. Organic Lead Generation Kya Hoti Hai=Free traffic se aane wali leads
Organic Sources
  1. Instagram
  2. YouTube
  3. LinkedIn
  4. Google Search Results
Nature
  1. Slow hoti hain
  2. Long term strong hoti hain
  3. Trust zyada hota hai
4. Paid Lead Generation Kya Hoti Hai=Ads ke through aane wali leads
  1. Facebook Ads
  2. TikTok Ads
  3. Google Ads
Yani paisa de kar apna message logon tak pohanchana
5. Warm Leads Kya Hoti Hain
  1. Aap ko pehle se janti hoti hain
  2. Aap par trust hota hai
  3. Thora interest hota hai
  4. Unke paas problem hoti hai jo wo aap se solve karwati hain
Examples
  1. Followers
  2. Email Subscribers
6. Cold Leads Kya Hoti Hain
  1. Aap ko nahi janti
  2. Trust nahi hota
  3. Pehli dafa contact hota hai
Examples
  1. Cold Email
  2. Cold DM
Is mein aap ko ye bhi nahi pata hota ke unko aapki service chahiye ya nahiAap ko unke dimagh mein idea daalna hota hai ke ye cheez aap ko faida de sakti hai
7. B2B aur B2C Lead Generation ka Difference
B2B – Business to Business
  1. Process slow hota hai
  2. Deal high value hoti hai
  3. Decision time zyada hota hai
B2C – Business to Customer
  1. Fast hoti hai
  2. Volume based hoti hai
  3. Decision jaldi hota hai
8. High Ticket aur Low Ticket ka Difference
High Ticket
  1. High price services
  2. Coaching
  3. Real Estate
  4. Kam leads
  5. Zyada paisa
Low Ticket
  1. Low price products
  2. Courses
  3. Physical products
  4. Profit margin kam
  5. Demand zyada
Example
  1. Biryani ka stall
  2. Low price courses
Conclusion
  1. Har lead generation type ka apna use hota hai
  2. Har business ke liye alag strategy hoti hai
  3. Lead type samajh aa jaye to results bohat improve ho jate hain
5
2 comments
Aisha Raheel
5
Lead Generation Module 4 (Types of leads)
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