An ICA is a detailed Representation of your customer. If we don't know ki humara customer kaun hai , kaha rahta hai , kya goal or kya expectations hai ye jaane begair marketing Krna is totally waste of money.
Almost 90% business failed in business because they want to sell their product to "everyone" not specific target audiences jisko unki zaroorat hai ya jo uss product/service ko Ko Le sakte hai.
Ye bss upar upar ki knowledge thhi detail information maine note kr li hai aap chaahe to isme se dekh skte hai photo send kr di hai....10 pic ki Limit hai to 2 pages ki notes nhi AA paa rhi hai wo bss thhori si hi hai aap video me bhi dekh skte ho.
Special Thanks to to provide us Important lesson that's help not in marketing even in Business and also explain the topics in really a good and understanding way.