3h • Notes 📝
ICP strategy
Important Principles You Cannot Ignore
- You must know how to understand your client. For example, recognizing common international names such as David, John, or Luke can help you identify clients from European regions.
- Develop strong client identification skills.
- Learn client judgment: determine whether a client is budget-conscious (miserly) or generous.
- Standard number of connects used per outreach: 30 connects.
Upwork Outreach Strategy
- Focus on fulfilling the client’s needs, not just sending proposals.
- Apply only to jobs where you are confident in your ability to deliver.
- Maintain confidence in your skills.
- Do not share external links (outside Upwork) before a contract is established, as this may lead to account suspension.
- Use relevant keywords such as “Video Editing” when searching/applying for jobs. Clients often post jobs with titles like:
- Prioritize long-term clients. These clients provide ongoing work, which ensures income stability in your freelancing career.
Green Flags (Good Clients)
- High spending history or budget.
- Positive reviews from other freelancers.
- Diverse hiring history (clients from multiple countries).
- Hiring rate above 60–70%.
- Experienced/older accounts (not newly created).
- Clients based in Europe or other high-paying regions.
- Agency owners or individuals directly connected to a broader audience.
Red Flags (Avoid These Clients)
- Old account but no verified payment method.
- “Cash Cow” clients: These are clients who:
How to Identify Them
- They provide a template-based task (e.g., simple footage editing).
- Offer a fixed price (e.g., $40) initially, but during the interview reduce it (e.g., to $10).
What to do: Avoid spending connects on such clients. If already applied, respond politely:
“I believe I may not be the right fit for your requirements.” Then move on.
Client Selection Strategy
- Avoid short-term clients; focus mainly on long-term opportunities.
- However, if a short-term client offers a high budget for simple work (e.g., $100 for a simple edit), it can be worth accepting.
- Be cautious when working with clients from low-paying regions, as they may offer lower rates.
- Avoid:
- You may consider faceless or automation channels only if:
Flexible Considerations
- New clients without verified payment methods can still be acceptable if:
- Both hourly and fixed-price contracts are acceptable—choose based on mutual agreement.
- Minor red flags can sometimes be managed through clear communication and negotiation.
- For fixed-price contracts:
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ICP strategy
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