● A niche isn't just a skill
● it’s where your Past Experiences (even failures), Natural Superpowers, and Market Demand meet.
● The MVP Rule: Don't spend months learning a skill blindly.
● Spend 7 days testing it.
● If your brain doesn't "click" with it, pivot immediately.
● Characters Over Skills
● Clients hire people, not robots.
● Use your unique personality (hobbies, fitness, travel) to build "Common Ground" that makes you irreplaceable.
● Demand Validation
● Passion doesn't pay bills.
● Always check Upwork/LinkedIn trends to ensure your chosen field has high paying "Top 1%" potential.
● The Evolution: Start as a specialist (e.g., Editor) but aim to become a Growth Operator (someone who manages the client’s entire business result).
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