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Data Analytics Project 30 : Power BI Adidas Sales Report
Data Analytics Project 30 : Power BI Adidas Sales Report
This is an interactive dashboard analyzing Adidas’ sales performance across retailers, regions, products, and sales channels from 2020 to 2021. This project is designed to help stakeholders track revenue growth, profitability, and product demand while uncovering actionable insights at regional and channel levels.
The dashboard highlights key KPIs including overall sales of 899.90M , 2M units sold, and a strong total operating profit of 332.13M, resulting in an impressive operating margin of 36.91%. With an average price per unit of 45.22 and sales spread across 6 major retailers, the report provides a clear picture of Adidas’ commercial efficiency and pricing strength.
Retailer analysis shows West Gear as the leading contributor with 0.24bn in sales, followed by Foot Locker and Sports Direct. Regionally, the West region dominates with 90M in operating profit and the largest sales share at 30%. State-level insights highlight New York, California, Florida, and Texas as top-performing markets, while sales trends reveal steady growth throughout the 2020–2021 period.
Channel analysis indicates In-store sales (39.63%) remain dominant, followed by Outlet (32.85%) and Online (27.52%). Overall, the dashboard showcases strong profitability, effective retail partnerships, and consistent regional performance, reinforcing Adidas’ competitive market position.
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Data Analytics Project 30 : Power BI Adidas Sales Report
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