There is a lot of talk about challenges these days. Personally, I'm in the middle of building a free 7-day challenge for my other community Edit City. Anyone else doing this? Any tips?

In this week's episode with Koston Williams he talks about how he STOPPED using a VSL (video sales letter) on this About Page. The reason he did this was because his audience is plumbers who often have a sceptical view of online education. This is a market who might be nervous of wasting money on programs that don't work, or even getting scammed. Another way that Koston overcame this was by offering a 7-Day free trial (which I haven't seen many communities using, often because people are afraid of bots and scammers taking advantage of it). So my question to you is this: 👉 How sceptical is your market?

@Kat Kuczynska is building a research hub for parents with children diagnosed with autism, and she's using Skool to do it. 💪 In this interview Kat and I talk about: - Taking messy action - Communities as research hubs - Founding member feedback - Perfectionism - Bringing experts into your community - If you know someone with autism or you are curious about how to build a community around a true research project, this episode is for you. 👇

🎙️ Based on a podcast between William Renner and Matt Burns In the dynamic world of online community building, Matt Burns has emerged as an insightful voice on the Skool platform created by Sam Ovens and popularized by Alex Hormozi. After leaving his corporate job at Monday(dot)com, just 50 days before this conversation, Burns has quickly positioned himself as someone who deeply understands the psychology behind successful community building and what it takes to monetize effectively in today's digital landscape. I recently sat down with Burns to discuss the culture of Skool, the psychology of status in online communities, and the strategies that actually work for creating thriving digital spaces that generate sustainable income in an increasingly disconnected world. 𝐒𝐭𝐚𝐭𝐮𝐬: 𝐓𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐂𝐮𝐫𝐫𝐞𝐧𝐜𝐲 𝐨𝐟 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 When asked about the new affiliate features on Skool, Burns doesn't hesitate to identify the core human motivation at play. "What drives people, right? Let's take it out big picture. What drives humans to do anything? We have health, wealth... what do all those things really chunk up to? Status." This focus on status as the underlying driver of human behavior provides a powerful framework for understanding community dynamics. "You want status with the people you care about, status from your peers," Burns explains. "Health, wealth, money, all of those things chunk up to this." The affiliate program on Skool taps directly into this status economy, creating a system where members can increase their standing by bringing valuable new people into communities they believe in. It's a sophisticated approach that goes beyond simple referral mechanics. "When you think about having a group where somebody that you really respect or look up to or just wanna be closer to... what's a great way to get somebody's attention? You bring in great community members to that community," Burns points out. This creates powerful feedback loops that benefit everyone involved when implemented correctly.

When most people think of dance, they envision studios with polished floors, mirrors, and the energy of bodies moving together in shared space. Lauren is challenging this traditional paradigm through her innovative work on Skool, the rapidly growing community platform championed by business leader Alex Hormozi. Through her "Dance Hub" community, she's creating something previously thought impossible—a vibrant online environment where dancers across styles, experience levels, and continents connect, learn, and move together without geographic limitations. I recently sat down with Lauren to discuss the unique challenges of building an online dance community, her journey on the Skool platform, and what it takes to create a thriving digital space for dancers in today's increasingly online world. Bringing a Physical Art to a Digital Platform When asked about the inspiration behind creating a dance community online, Lauren is refreshingly candid. "I think the original inspiration was hearing that Hormozi was coming to the Skool platform. I was a follower of what he was doing since the Leads launch, and reading the books that he had," she explains. Already familiar with Skool through Andrew Kirby's group, she jumped into Skool games without a clear plan, simply drawn by the opportunity to build something online. The challenge of bringing a physically-centered art form like dance to a digital platform is significant. "I'm still learning what's possible," Lauren admits. "We've been doing dance improvisation sessions where I had an audio recording so I wouldn't have to facilitate and could just follow along. We were moving and dancing freely." She notes that while certain aspects of in-person dance can't be replicated – "the smell of the room and feeling the sweat of other people's bodies" – the online format opens up new possibilities: "There's many people in our group that don't live in the same place. The only time we would have the chance to dance together is through something like this."