Do you need to educate your audience about Skool?

In this week's episode with Koston Williams he talks about how he STOPPED using a VSL (video sales letter) on this About Page.

The reason he did this was because his audience is plumbers who often have a sceptical view of online education. This is a market who might be nervous of wasting money on programs that don't work, or even getting scammed.

Another way that Koston overcame this was by offering a 7-Day free trial (which I haven't seen many communities using, often because people are afraid of bots and scammers taking advantage of it).

So my question to you is this:

👉 How sceptical is your market?

😎 My customers are already on Skool, so I don't need to educate them about it.

😒 My customers are familiar with online education but have had bad experiences.

🤑 My customers are familiar with online education and see its value.

🤔 My customers are totally new to online education but are curious about it.

😬 My customers are totally new to online education and they mistrust it.

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