What is the absolute top impression rate on search?
Curious about how often your ad shows up as the very first result on Google? The Absolute Top Impression Rate tells you exactly that!
✅ What it is: It’s the percentage of times your ad appears as the first ad in search results during a specific period.
📊 Why it matters: The higher your absolute top impression rate, the more likely your ad is getting prime visibility — right at the top where most users click!
This metric is a key indicator of how well your LSA are performing and how often they stand out in search results.
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Roxanne Escolano
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What is the absolute top impression rate on search?
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