We want these sessions to focus on the questions that will help you generate, convert, and close more local leads — so you set the agenda. Choose one: 1️⃣ Google Business Profile — rankings, categories, reviews, optimization, or something else? 2️⃣ Google Local Services Ads — lead quality, budget, ranking factors, disputes, or campaign structure? 3️⃣ Conversational AI — answering missed calls, qualifying leads, booking appointments, or following up automatically? Comment 1, 2, or 3 below, then add the specific question you want us to answer. We'll use the replies to shape an upcoming workshop, so if there’s something you’ve been stuck on, this is the time to ask. And if you know someone who would benefit from the conversation, invite them to join us.

👉 JOIN LIVE: https://streamyard.com/avdy8ut293 Click the link and join us today at 2:00 PM ET. You do not need to turn on your camera—audio-only or listen-only is completely fine. Bring your business and Ryan will audit your Local Services Ads (LSAs), Google Business Profile (GBP), and follow-up flow live. This is the kind of conversion audit businesses routinely pay hundreds, if not thousands, of dollars for—and everyone who joins live receives a free consultation session! ⚠️ Stop Throwing Money at a Leaky Bucket This week is about finding the revenue leak between "Google sent a lead" and "money reached the bank." Buying more budget does not fix missed calls, weak qualification, or leads that nobody marks as booked. Ryan will build a practical lead-to-revenue scorecard on air—and explain the LSA-to-Google Ads back-office migration that selected U.S. advertisers are beginning to see right now. This workshop is built specifically for contractors, home service companies, law firms, med spas, and other local service professionals. 📚 WHAT WE'LL COVER: 1️⃣ Cost Per Booked Job—Not Cost Per Lead - The Reality: Google’s Local Services Ads dashboard reports charged leads, total spend, traffic channel, issued credits, and booked jobs. Most owners stop looking at the cost per lead. - The Math: We’ll calculate four numbers every owner should know: charged-lead cost, booking rate, cost per booked job, and revenue-to-ad-spend ratio. - The Takeaway: You’ll see exactly when a $100 lead is highly profitable—and when a "cheap" $35 lead is actually destroying your margin because nobody books it. 2️⃣ LSA Is Moving into Google Ads—What to Do Before Your Dashboard Changes - The Shift: Google is migrating existing Local Services Ads into a specialized Performance Max campaign type with pay-per-lead goals. - The Mechanics: The ads still run on Search and Maps, remain keywordless, and charge for valid leads—not clicks. However, the back office, budgets, bidding controls, reporting, and lead management workflows are fundamentally changing. - The Action: We’ll cover the August 2026 phased rollout, the 14-day notice, what data transfers, what disappears forever, and the 5 checks every owner or agency should complete before and after their account migrates.

Big thank-you to @Pierre Priale of Right Path Law Group in Chantilly, Virginia, for joining us yesterday! We covered three key strategies for optimizing Google Local Services Ads when running multiple practice areas: 1. Keep Message Leads Enabled to capture non-call inquiries. 2. Separate Campaigns by Practice Area to allow dedicated budgets and better opportunity matching for each service line. 3. Consistently Complete Lead Feedback so Google gets accurate signals on lead relevance and quality. Who else in the group is currently running multiple service lines through a single LSA setup?

👉 JOIN LIVE: https://streamyard.com/avdy8ut293 — Why show up live instead of catching the replay? Bring YOUR business and I will pull it up live to build you a real plan. Your Local Services Ads (LSAs), your Google Business Profile (GBP), your follow-up flow—I'll tell you what is costing you leads and what to fix first. That is an audit people pay hundreds, even thousands, for—completely FREE, on air. You do NOT need a webcam. Audio-only is fine, listening quietly is fine—just click the link and say your business name in the chat. Everyone who joins live also gets a free consultation session. ⚠️ Google is Rebuilding Local Services Ads THIS Month This is a deadline week. Google is fundamentally rebuilding how Local Services Ads work, and several businesses are being moved this month. 1️⃣ YOUR LSA IS BECOMING A GOOGLE ADS CAMPAIGN - The Shift: Local Services Ads are officially migrating into Google Ads as Performance Max campaigns with pay-per-lead goals. Starting with U.S. home and storefront services in August 2026, the migration will roll out in phases. - The Window: You get roughly a 14-day notice by email and a dashboard banner—that is your entire window. - What Changes: Weekly budgets convert to daily averages, bidding becomes automated, and your standalone LSA dashboard is retired. 2️⃣ "GOOGLE GUARANTEED" NO LONGER EXISTS - The Shift: Google retired the Google Guaranteed, Google Screened, and License Verified badges, replacing all three with a single Google Verified badge. Crucially, Google killed the money-back guarantee behind it. - The Risk: If your website, ads, truck wrap, or proposal PDF still promises a "Google-backed money-back guarantee," you are advertising something that is gone. 3️⃣ THE 6 QUESTIONS YOUR PHONE SHOULD ASK BEFORE YOU PICK UP - The Trap: Most owners buy an AI voice agent and then give it nothing useful to say. - The Workflow: I will walk you through the actual high-converting script: service type, location against your real service area, urgency, job size, decision-maker, and booking the slot. - The Value: A good AI agent doesn't just answer faster—it hands you clean evidence when a lead was out of area, a wrong service, or spam so you can get credited back. - The Data: Speed still determines who ranks. Response time is one of the primary pillars Google weighs, and speed-to-lead research shows that reaching someone in the first minute can lift conversion by up to 391%.

The LSA Workshop 🤖 is about to begin. Don't be the one who misses the intro! 🔗 Join Link: https://streamyard.com/avdy8ut29