LSAs in California vs the new BAR rule - what’s your compliant path?

Oct 10 (edited) • Questions ❓

This is brand new to me, but...

Just learned that as of 10/1/25 the CA BAR is saying every online ad must now show the legal shop name (as on BAR), ARD #, and the BAR-registered phone. LSAs display a forwarding number by design and there’s no obvious field to show the ARD #, so this looks non-compliant out of the box for auto repair in CA.

Questions:

Are you pausing LSAs for CA auto repair, or running with client risk acknowledgment until Google clarifies?
Any legit way to make LSAs show the BAR phone or surface the ARD # (without breaking profile name rules)?
Heard anything official from Google on a CA-specific solution/timeline?
What website, landing page or GBP tweaks are you pairing with LSAs to reduce risk in the meantime?

Appreciate any insights!

@Ryan Steinolfson

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