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1 contribution to Local Lead Labs
LSAs in California vs the new BAR rule - what’s your compliant path?
This is brand new to me, but... Just learned that as of 10/1/25 the CA BAR is saying every online ad must now show the legal shop name (as on BAR), ARD #, and the BAR-registered phone. LSAs display a forwarding number by design and there’s no obvious field to show the ARD #, so this looks non-compliant out of the box for auto repair in CA. Questions: - Are you pausing LSAs for CA auto repair, or running with client risk acknowledgment until Google clarifies? - Any legit way to make LSAs show the BAR phone or surface the ARD # (without breaking profile name rules)? - Heard anything official from Google on a CA-specific solution/timeline? - What website, landing page or GBP tweaks are you pairing with LSAs to reduce risk in the meantime? Appreciate any insights! @Ryan Steinolfson
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Josh Day
1
5points to level up
@josh-day-8576
I do marketing full-time, and sip too much Liquid Death Tea

Active 4h ago
Joined Dec 18, 2024
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