How do Google local service ads charge?

If you’re managing Google Local Service Ads (LSA), understanding the billing process is key to staying on top of your ad spend.

For example, the total ad spend was $1,350. Here’s how Google handles payments:

Google automatically charges your account either on the 1st of the month or whenever your balance reaches a set threshold—typically $500.
Payments are made in $500 increments. So, if your spend is $1,328.74, Google would have charged twice ($500 + $500), with the remaining $350 billed during the next cycle.
Adjustments like auto-credits can reduce the total billed amount.

Knowing this helps you anticipate charges and manage your budget effectively.

Have questions about your Google Ads billing? Drop them below!

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