This week: Speed to the Lead. The single biggest reason most LOs lose deals they should win. The number that matters: a lead contacted in under 5 minutes is 21x more likely to qualify than a lead contacted in 30 minutes. Most LOs respond within 4 to 12 hours. The producer who picks up the phone in 5 minutes or less wins almost every dual-shopped lead, every time. The fix isn't more leads. It's a faster way to reach the leads you already have. One question for the room: what's your honest current speed-to-lead time on a new lead? Drop your number in the comments. No judgment. We grow from where we actually are, not where we wish we were. Listen here: https://loanofficerleadership.com Then come back and tell me what one move you're going to make this week to cut your time in half. Who's in?