How to sign clients using a "Loom video" cold email strategy

I've been running cold email campaigns to sign clients for my business for the past 3 years, and I've tested every strategy you can think of.

The one strategy that outperforms all others?

Pitching a Loom video in your email.

My reply rate doubled when I started pitching videos over email.

Then, the sales calls I booked from the videos were WAY higher intent.

Why?

Prospects trust me more on sales calls once they've seen a video from me. They've seen my face already, and they trust my expertise.

If you're using cold email to scale your business, the Loom video strategy is a game changer.

Check out this guide and video I put together explaining how to implement the Loom strategy into your cold email campaigns:

I'm happy to give feedback on your Loom outreach scripts as well, shoot me a DM!

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