Oct 31 • General discussion
Mastermind w/ our high ticket clients
Wkly Mastermind w Maryse Williams to Accelerate Your Growth - October 31
Meeting Purpose
Key Takeaways
- LinkedIn is the superior platform for career coaches. It attracts high-intent prospects and builds trust via shared connections, unlike Meta/Google Ads, which yield low-quality leads and poor ROI.
- Build the business as you go. Avoid analysis paralysis by launching with a simple offer and letting early customer feedback define your product.
- Price for value, not just cost. A large price increase (e.g., $429 → $979) creates urgency and signals value, while a small one (e.g., $429 → $479) does not.
- Organic engagement is more effective than chasing viral posts. Viral posts are often artificially boosted; authentic comments and SEO-driven newsletters build real trust and authority.
Topics
The Problem: Ineffective Marketing Channels
- Maryse Williams' (Jobmorph) early marketing efforts on Meta, Nextdoor, and Google Ads were a "money pit," wasting ~$15k.
- Platform-Specific Failures: Meetup: High effort for low return (3–4 customers). Facebook Ads: Generated many leads, but conversions were minimal. Google Ads: Cost was disproportionate to the handful of sales. LinkedIn Ads: Very expensive with poor ROI, as users search for profiles, not scroll the feed.
- Root Cause: Hired generalist marketers lacking specific experience with career coaching.
The Solution: A LinkedIn-First Strategy
- High-Intent Audience: LinkedIn attracts professionals in career transition—the ideal client avatar.
- Trust & Credibility: Shared connections on LinkedIn build immediate rapport and trust, which other platforms cannot replicate.
- Organic Engagement: Active commenting on relevant posts is a proven method for generating meetings.
- Content Strategy: Viral Posts: Often artificially boosted via engagement pods. Authentic Content: Builds real trust and authority with the target audience. LinkedIn Newsletters: A powerful, free tool for SEO and content distribution, as they are indexed by Google and AI tools.
Maryse's Growth Journey: A Case Study
- Initial State: 1 customer, 7 leads.
- Current State: 800+ customers, 25k+ email leads, $50k/month revenue.
- Key Decisions: Launch Quickly: Avoided analysis paralysis by launching with a simple landing page and a vague offer. Price for Commitment: Charged $429 to ensure clients had "skin in the game," as free sessions had a high no-show rate. Scale Efficiently: Systematically analyzed the service to find efficiencies: Delegate to Client: Shifted tasks to the client (e.g., Southwest Airlines model). Reconfigure Delivery: Found more efficient, often superior, ways to deliver content. Eliminate Ineffective Elements: Removed components that didn't contribute to the core goal.
Expandee Platform Update
- Problem: Expandee service disruptions are caused by LinkedIn's split-testing, which rolls out new code to a small user group.
- Impact: Only affects Product 4 users.
- Resolution: Impacted users will receive a credit for lost days.
Next Steps
Action Items
- Prepare organic content session for next week's mastermind - WATCH (5 secs)
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Mastermind w/ our high ticket clients
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