LinkedIn uses SSI (social selling index) as one of the indicators to match you with inbound leads from the LinkedIn Marketplace!
Your SSI score influences your content reach. If your SSI score is:
> 90, you'll get 30% more reach
75 to 90, you'll get 20% more reach
60 to 75, you'll get 10% more reach
45 to 60, you will have normal reach
< 45, you'll get20% LESS reach
Here's how you can increase your SSI today:
1. Adding media & visuals to your LinkedIn profile while using all
the sections wisely
2. Getting endorsements, recommendations, and publishing an article
3. Having a high acceptance rate on connection requests
4. Post and Engage Weekly (3x-5x a week)