8 weeks ago, I started working with a client stuck at $40K/month. This month? He just hit $150K. I’ve seen the same pattern with @Sam Ovens (Skool), @Max Perzon (Kourse), and @Mischa van den Burg (Kubecraft). The secret? It always comes down to 3 keys: 1️⃣ Product Alignment 2️⃣ Sales Conversion 3️⃣ Personal Brand (Note: I haven’t hit $100K/month myself yet. These are lessons I’ve learned from working with creators who did.) 1. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 Every single one of them built businesses close to who they are. They’re essentially helping their past self. @Sam Ovens (past owner of Consulting.com) went through everything we’re trying to accomplish today. He saw how complicated it was to build a business online. So he created Skool, a platform that made it simple and fun. That’s product alignment: when your business is in sync with your story, your struggles, and your solutions. But here’s the part that blew me away about Sam personally. He obsessed over the product. He gave so much attention to customer feedback. He wasn’t just tweaking features, he was borderline obsessed with making it perfect, with delivering the best experience possible. Watching that made me think: Wow… this is why people succeed at that level. It wasn’t just vision. It was alignment + an almost ruthless dedication to product quality. And here’s why it matters: - A great product spreads naturally. - More importantly, it builds your confidence. When I’m on a sales call and see someone doubting whether to spend their savings, I genuinely want them to say yes. Not for me, for their future self. Because I believe in the product. That confidence is what convinces them. That energy makes or breaks the deal. Product alignment isn’t just strategy. It’s energy. It’s belief. And it’s the foundation. I am running a few minutes late; my previous meeting is running over.

Last week, Skool crossed 100,000 communities. That’s DOUBLE what it was just a month ago. Why? 👉 Alex Hormozi’s $100M Leads book launch. He sold 3.2M copies in 24 hours… and funneled everyone straight into Skool. That wave alone pushed Skool from 50K → 100K communities. But here’s the thing most people miss: This wasn’t an accident. It’s the result of 8 years of aligned leverage. 🔑 The Lesson: Aligned Leverage Most coaches struggle because of misaligned effort. - Too many offers - Too many avatars - Too much chasing All input, no output. Hormozi did the opposite. Everything aligned: - A clear vision (Acquisition.com → real business education for all) - Assets that feed each other (books, YouTube, podcast, community) - Deep market research (2 years of Q&As + workshops before the book) - One big knockout launch that flowed into Skool 📈 Fair Input, massive output. That’s the power of aligned leverage. 💡 Why This Matters For You Skool isn’t just another tool. It’s the newest asset class for online coaches. Think about it: - Your content = attracts strangers - Your Skool group = converts them into leads - Your leverage = scales income without burning out This exact approach gave us 10x ROAS last week: - $467 spent on ads → $4.4K collected - Simple funnel: Ad → Video → Form → Call → Skool nurture No complex funnels. No stress. Just flow. ❓For You Do you think Skool is on its way to becoming one of the biggest companies in the world? Why (or why not)? Drop your thoughts below 👇 Stay Limitless ✨ Avatar Daan

We’re 12 weeks in and starting to build out a sales team so we can scale more easily. I’ll share step by step what we’re doing and how we’re doing it. Because taking calls every day and wearing every hat in your business gets draining fast. Here are the 3 Phases every coach goes through: Phase 1: Do Everything Yourself Phase 2: Let Go of Sales or Success Phase 3: Digital Product Phase 1: Do Everything Yourself Usually under $10K per month. You’re the sales rep, the marketer, the coach, the customer success manager, the setter. You do it all. This is grind mode. Hard, but needed. Why? Because you don’t know what you’re doing yet. Here you optimize for learning, not earning. You need sales so you can have customers to work with. Pitfalls: - Starting with zero money saved up (no runway). - Making sales only for money, not for learning or proof. - Not recording your process or calls. (Use tools like Fathom.) If I started over again: - I’d pick who I can help best from the start. - I’d help 5 people for free in exchange for testimonials and weekly updates in my free community. - I’d spend less on random things and invest sooner into my business and education. Phase 2: Let Go of Sales or Success Usually around $10K to $50K per month. You hire either a sales rep or a customer success manager on commission. Which one? Depends on your bottleneck. For me: - Sales skills → yes. - 1:1 coaching → yes. - Product skills → still learning. So I outsource sales first, while I keep client delivery. Pitfalls: - Stopping all calls at once. Revenue drops. Always have a transition period. - No daily call with your team. Sales is energy. Closers and CSMs need energy and conviction from you every day. - Pitching the old way. Overcomplicated, only you can sell it. The fix → the 3S Formula: - Specific person - Specific problem - Specific way Phase 3: Digital Product This phase looks like $50K to $250K per month. Example: with Max we scaled to $250K/month with only 5 people:

Still booking less than 20% of your leads? You’re not alone, but you are leaving money on the table. 💸 I used to think I needed complex funnels, more leads & emails Turns out? Just this 5-step system, and real connection, books me 1–3 sales calls a day. Here’s how I do it: 🟣 Free Skool group (your lead magnet) 🟣 Ask for phone number, email & why they join 🟣 Call within 5 minutes (they’re 21x more likely to book) 🟣 Use the non-salesy script to turn conversations into clients 🟣 If they don’t answer? Personalized WhatsApp video. Follow-up done right. This books me 20-40% of all new leads. Compare that to most coaches scraping by at 5–10%… If you’re selling high ticket: Sales calls = income. No calls? No cash. Simple math. You don’t need more leads. You need a better system. 🧠 I’m giving away the exact script + funnel + follow-up system. 👇 Want it? Comment “script” below and we'll DM it to you. Book more. Help more. Grow faster. Stay Limitless. ✨

After looking at 100+ Skool creators, I realized… It’s NOT your offer. It’s NOT your sales. It’s NOT even your fulfillment. The real problem? 👉 Getting strangers to CARE. If you can’t turn strangers into leads on demand… You’ve got no business to scale. Period. So I rebuilt my funnel around one simple idea: BIG FAST VALUE Out of that came a new system called: The Skool Engine It turns cold strangers into: ✅ Interest ✅ Clients ✅ Testimonials Here’s what changed everything: 1. Stop chasing people → Blow their minds in 30 seconds 2. Get CLEAR on your promise → My About Page convers 2,5x more 3. Use volume → Ads or outreach. Aim for 500–1,000 impressions/day The results so far: 📉 Before: 150 About Page visits → 4 sign-ups 📈 Now: 365 visits → 18 sign-ups 4x more leads. I’m now turning this into a step-by-step system: The Skool Engine. But I need your help to make it mind blowing. 👇 What’s the hardest part about getting leads for you? Drop it in the comments, I’ll make sure it’s included. ❤️‍🔥 Stay Limitless. ✨