Why some coaches make things WORSE
I had a pretty eye-opening experience with a therapist once...
She was highly qualified.
Had all the fancy certifications.
But something wasn't right.
The sessions would end so ABRUPTLY.
No proper closing.
No acknowledgment of the emotions I'd just shared.
Just...
"Seeyoubye!"
😂
After opening up about deep stuff...
Being vulnerable...
Sharing real feelings...
She'd just shut it down…
Cold.
It felt HORRIBLE.
Like nothing I said made any difference to how she reacted to me at all.
I would have gotten more emotional validation from talking to a wall!
Anyway…
I can’t stress how important this is…
Because when someone shares something personal with you...
It's like they're throwing you a tennis ball.
They EXPECT you to catch it...
And throw it back.
You throw it back by HEARING them...
By validating their emotions...
By acknowledging what they've shared.
But most people catch the ball...
And immediately start talking about what THEY want to talk about.
Leaving the other person feeling completely unheard.
The point is…
Having fancy credentials means nothing if you can't connect as a human.
As a coach, a simple "that must have been really hard for you" goes further than any technique.
"You've done a fantastic job sharing that today..."
"Is this an okay place to end?"
"Is there anything I'm missing?"
These small moments of acknowledgment make ALL the difference...
Between clients staying with you for months (or years)...
Happily paying your retainer...
And referring everyone they know...
Or...
Having a terrible experience and never coming back.
And nothing kills a coaching business faster than clients who feel unheard.
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Ed JC Smith
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Why some coaches make things WORSE
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