Why low prices = poor results
You’d think charging less gets you more clients.
Makes sense, right?
Basic economics.
Lower price = more buyers.
Except when it comes to coaching...
It's complete BS
Let me prove it to you:
One of my private clients in COA tested two identical offers.
Same coaching program.
Same deliverables.
Same everything.
Price A: £995
Price B: £5,000
Guess which one got more sales?
The £5k version smashed it.
Not only did it convert better...
The clients who paid more got BETTER results.
They showed up.
They did the work.
They valued the process.
On the other hand...
People don't value what they don't pay for.
The £995 clients?
Half of them didn't even show up to calls.
They ghosted.
They made excuses.
They "didn't have time."
Truth is, they never had skin in the game.
When you charge too little, you're telling prospects your coaching isn't worth much.
And they believe you.
They treat it like a cheap commodity.
Just another course or program they'll get around to "someday."
But when you charge premium prices?
You're telling them this is serious business.
That transformation requires investment.
That their success is worth real money.
And again… they believe you.
The point is:
Your price isn't just about your bank account.
It's about your clients' results.
Speaking of which…
If you’d like some help charging $1,500, $3,000, or $5,000 per client?
Then join me for my next Live Session this Saturday 25th January:
(P.S. You don't want to miss my January Sale offer!)
So you can:
- Get high paying clients coming to you (without social media posting)
- Work with serious clients who have money to invest and actually value your advice
- Run a profitable coaching business with just a handful of clients who pay you well, get great results, and refer their friends…
Up for it?
If you haven’t already…
Remember, stop apologising for charging what you're worth.
Stop competing on price.
Stop devaluing your expertise.
Because cheap coaching isn't doing anyone any favors.
Not you.
Not your clients.
Not your business.
Your coaching is either worth investing in...
Or it's not worth doing at all.
Join me on Saturday to start charging $1,500+ per client…
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Ed JC Smith
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Why low prices = poor results
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