Feb '25 • All Members Post Here
Why every coach needs a "stupid expensive" offer
Apple does something with their pricing which is super smart.
And it’s something us coaches can copy to make a lot of cash fast.
For example:
Ever notice how Apple always has that one ridiculously expensive product?
You know... the £2,499 MacBook.
The £1,599 iPhone.
That £999 monitor stand. (Yes, just the stand lol)
Most people look at those prices and think "who the hell would buy that?"
But Apple knows exactly what they're doing.
And if you're running a coaching business...
You need to be doing the same thing.
Let me explain...
Every coach needs a premium, personalised "diamond" offer.
Even if you think nobody will take it.
Even if it feels uncomfortable.
Even if it seems "stupidly" expensive.
Because someone WILL buy it. I promise you.
In time, they just will.
Here's the thing...
The whole point of your "diamond" offer isn't to sell loads of them.
It's about having that completely personalised service option.
Where everything is one-to-one.
Where everything's customised.
Where they get YOUR dedicated time and attention.
But there's a catch...
Your diamond offer can't just be the "gold offer but more expensive."
The differentiation needs to be crystal clear.
For example...
We've got a complete "done for you" service that starts at £50K.
Which is peanuts to the RIGHT client.
For example, we had one company already spending £250,000 a month on ads...
So spending £50k to have someone analyse and optimise every ad for 6 months...
That's actually ridiculously cheap.
Especially when you consider the returns.
I helped them double their sales…
From 60 to 120 per month…
Taking them from £10m revenue to £20m.
Suddenly that £50K fee looks like pocket change, doesn't it?
The point is:
Not everyone needs your highest tier service.
Not everyone can afford it.
Not everyone SHOULD buy it.
But for the right person...
At the right time...
It's absolutely worth it.
And if you don't have that option available...
You're leaving money on the table AND doing a disservice to those clients who genuinely need that level of support.
So…
Do you have a “stupid expensive” offer?
If not…
How would you put one together?
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Why every coach needs a "stupid expensive" offer
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