The Quick Death of Online Coaching
It’s happening.
The quick death of "general" online coaching.
If you describe yourself as a:
- Life Coach
- Mindset Coach
- Spiritual Coach
- Transformation Coach
Then I have some bad news for you.
These niches are dead.
It’s brutal, but I have to tell you the truth.
Why?
Because your potential clients are looking at your offer...
And then they are looking at ChatGPT...
And they are realising they can get the same general advice, routines, and "mindset shifts" for free.
They’re sitting there thinking:
"I don't need to pay for this. I can just ChatGPT it."
The data shows us that demand for these general niches is dropping like a stone... which means the cost to get a client is skyrocketing.
The era of selling "information" is over.
AI has killed it.
So, does this mean coaching is dead?
No.
But "Generic Coaching" IS dead as a dodo.
To survive in this new economy, you need what I call a Specific Outcome Niche.
You need to be able to say:
"I can get you [Specific Result] in [Timeframe] using [Method]."
If you can't do that?
You DON’T have a business.
The good news is...
There is ONE specific niche where AI actually INCREASES the demand for coaching.
It's a niche where clients know they can't solve the problem with a robot... and they are desperate for human help.
I break down exactly what this niche is (and why it’s booming) in my new training.
Don't be the coach who gets replaced by a chatbot.
Let's go!
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Ed JC Smith
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The Quick Death of Online Coaching
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