Sometimes you can't do right for doing wrong · Expert Coach Certification

Sometimes you can't do right for doing wrong

Just a heads up for your coaching journey…

Sometimes you will create real, lasting change for a client and they will still forget, criticize, or even turn against you.

It’s happened to me more times than I can count.

Off the top of my head, I can recall moments where my coaching helped save a marriage, lift someone out of depression, reconnect a family, enable someone to travel the world while working remotely, and even help someone buy their first home.

And yet, when tides turn in another area of their life, I’m often the one they blame.

Just this week, a client emailed us.

They set up the COA system in just three weeks, launched ads for the very first time following our training, generated 70 leads, and booked 3 sales calls.

They completed the Expert Coach program but declined the certification because they didn’t want to be associated with our brand, because of “the type of coach I am”.

It can tempting to let things like this discourage you.

Here's the thing...

If you're in this game for thanks, you're in the wrong business.

But if you're in it for impact...

you're exactly where you need to be.

Some people will climb a ladder you built and still find a way to throw stones.

Let them.

Keep busy building the next one for someone who’s ready to climb.

And remember that sometimes the people you help the most will forget you the fastest.

That’s human nature.

Help anyway.

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