Never Give Up On Your Dreams · Expert Coach Certification

Ed JC Smith

Apr '25 • All Members Post Here

Never Give Up On Your Dreams

When you look at what separates a successful coach and one that falls by the wayside…

…outside of being able to deliver a great result for your clients (and being able to find them)…

The difference that makes the difference is never giving up.

That ability to just keep going.

“Hey Ed, that’s easy for you to say.”

However, there's a reason I sign off all my emails with…

No matter what happens, never give up on your dreams

…because that's what I've always lived by and I encourage others to do the same.

It's not a fancy slogan, something that I picked because it sounds cool (although it kind of does)…

I chose it because that's what I've always lived by.

I wouldn't be here if I didn't continue to do that every day.

When I was first starting out as a coach, it was a tough grind.

There will be very few successful coaches, who don't have something similar to say.

Coaches who never gave up when others along the way did.

If you could take one thing from me, it would be to never give up on your dreams.

I've worked with thousands of coaches over the years and so many have had the same problem…

They’ve struggled to make a success of their coaching business.

The reasons they've struggled are all different.

Some coaches fall victim to themselves, where they're wanting too much too quickly.

Other coaches struggle because they don't understand their business metrics and their numbers.

And then there are those coaches that just hit a few tough breaks along the way.

While each coach has different circumstances, when I've looked at them and their situations, I tend to come back to one core point.

While there are many skills that a coach needs in order to have a successful business, I consider never giving up, that willingness to keep on going, more important than any other skills you may have.

Some coaches are naturally more resilient, but I truly believe that resilience is a skill, and something that any coach can build within themselves.

No matter what is happening, never give up.

Keep going.

Keep reminding yourself of the dreams you want to fulfil.

Keep building that resilience.

Never give up.

When I see coaches quit on their dreams, stop looking to help people and searching for new clients, they're often throwing in the towel far too soon.

A coaching business is one where you don't need any cash to begin with.

Even if it doesn't go the way you planned, keep pushing through whatever obstacle comes your way.

Never give up.

Even if you run out of money as a coach, you can get a job and keep on coaching.

When it's at its hardest, are you going to stop because conditions dictate it?

Or are you going to stop because you no longer have the fight?

Are you stopping because you have to?

Or are you stopping because you choose to?

Giving up is easy, particularly when compared to what it takes to keep your coaching dream alive.

Many coaches say, or convince themselves, that they've done all they can.

Why keep on going?

This is where I remind all coaches you can never go out of business.

It can take a long, long time, but if you never give up, you will make a difference.

Success is never going to be a straight line.

Did you really think you're going to fly out of the gate and that there'd be no downs along the way?

I appreciate at times things may seem harder than you anticipated.

Remember that we all have to struggle occasionally.

Look to others for help and support.

Talk with other coaches.

Get feedback from those that can provide an objective viewpoint and help you make the right decisions for what to do next with your coaching business.

And never give up.

Never give up.

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