The longer you coach people...
The more your brain starts creating shortcuts.
You notice patterns.
You develop "gut feelings" about what clients are REALLY saying.
And your cognitive bias kicks in…
Which can be dangerous…
Because once you've coached enough people, these biases become almost automatic.
You start fitting clients into boxes before they've even finished speaking.
Now... sometimes these instincts are spot on.
After all, pattern recognition is a powerful skill.
But the true art is in how you USE these observations.
Most coaches completely butcher this.
They either ignore their instincts entirely...
Or they blast clients with judgmental observations.
Both approaches destroy trust.
The real skill is bringing up what you notice WITHOUT making the client defensive.
It's about radical candor WITH humility.
"I might be wrong about this..."
"This is just the sense I'm getting..."
"I'm completely open to being corrected..."
Notice how different that feels?
You're not attacking them.
You're not pretending to be all-knowing.
You're sharing what you notice while staying open.
This creates space for honesty.
For breakthrough.
For transformation.
Because when you frame it this way, clients feel safe enough to explore what's really going on.
To face the truth they've been hiding from.
To finally make the changes they need to make.
Most importantly...
It keeps YOU from getting stuck in your own cognitive bias.
Because the moment you think you've "seen it all before"...
Is the moment you stop being truly present with your clients.
And that's when the magic of coaching dies.
So…
Stay curious…
And watch what happens :-)