"I hate selling. I just want to coach."
I get this more than any other message...
"I hate selling. I just want to coach."
Coaches say it to me all the time.
And I always want to say the same thing back.
It’s not about selling.
Coaches who hate selling don't have a selling problem.
What they have is a belief problem.
And the belief problem comes from one place.
Not enough hours coaching with real people under real conditions.
Think about the coaches you know who have no problem putting themselves out there…
The ones who talk about their work with total certainty.
The ones who never seem to hesitate when someone asks what they charge.
They're not more confident by nature.
They're not better at sales.
They've just done the work with enough real people that they know exactly what they're capable of.
They've sat in a session where everything went wrong and they found their way through it.
They've had a client in complete breakdown and known what to do next.
They've watched someone transform over twelve weeks and seen the data prove it.
That's what builds the kind of belief that makes selling feel effortless.
It’s not a mindset shift.
It’s not even a sales script.
It’s the hours.
Real hours.
With real people.
Under real conditions.
The problem is most coaches are left to collect those hours on their own.
They coach friends who don't take it seriously.
They offer free sessions hoping someone converts.
They wait months to find anyone willing to pay.
And they get no feedback on whether they're actually improving.
So the hours add up but the belief doesn't.
Because belief doesn't come from doing the hours.
It comes from doing the hours well.
That's what supervision and live feedback give you.
Not just the experience of sitting with a client.
But the experience of knowing after every session exactly what you did well and exactly what to do better next time.
That's what we build into the Relationship You Deserve ICF Certification.
We pay for the marketing.
We get the clients.
We hand them to you to coach under live supervision.
We give you feedback on your sessions, so you're not just collecting hours toward your ICF ACC credential, you're getting better with every one.
And somewhere around session twenty, thirty, forty, something shifts.
You stop thinking about what to say next.
You stop worrying about whether you're good enough.
You just coach.
And when someone asks what you do, you tell them…
Not because you've learned how to sell, but because you know exactly what you can do for them.
That's the only selling that ever really works anyway.
The Relationship You Deserve ICF Certification starts 30th June 2026.
Six months training with me.
Two hours a week live.
Real clients provided.
The TTC methodology.
Your ICF ACC pathway.
The full investment is $12,997.
But for this cohort you can enrol for 50% off. So it’s only $6,697 when you book a call with my team today.
On the call, my team will walk you through exactly how the program works, answer every question you have, and help you decide whether this is the right next step for where you are now.
Let's gooooo!
17
5 comments
"I hate selling. I just want to coach."
skool.com/lifecoachcertificationfree
Become a fully certified Expert Coach (Value $5,000) for free. Level up your coaching skills so you can transform your client results.
Leaderboard (30-day)
1
+2792
2
🔥
+2418
3
🔥
+1848
4
🔥
+1367
5
🔥
+954
Powered by