Dec '23 • All Members Post Here
I am bored...
I came across some notes I took from a business seminar I attended over 20 years ago and one
of the sentences I’d underlined was, and I’m sure you’ve heard it before:
‘Love what you do and you’ll never work a day in your life’
I reflected on that, twenty years on from having written it …
I’ve been in the coaching industry since I was 16 and over the last decade, I’ve helped
thousands of coaches to grow their coaching businesses.
All of them have heard that quote, but where does that fit in to the success of their coaching
businesses?
What’s the difference between the coaches that make it and those that don’t.
What do really successful coaches do that most don’t.
We all have to learn to be a better coach.
We all have to learn to run a coaching business.
We all have to learn marketing, sales and operations if we want it to be successful.
The truth is after that, once you know those things, the success of your coaching business will
come down to one thing.
How you deal with the boredom of running your coaching business every day.
We talk about loving what we do, being passionate about it, really wanting it, etc.
When we find ourselves going off track, we look at other coaches around us and think that their
success is because they can dig deeper into that love of what they do.
I’m no different to any other coach, you included.
I sometimes feel the same lack of motivation as you.
To stay motivated, we need to look for new challenges that push us and at the same time still
make progress with what it is that we are doing.
We need to experience that newness so that what we’re doing still provides us with
satisfaction.
Without variety in what you do, you get bored, and it’s that boredom that is the greatest threat
to the growth of a coaching business.
The difference between the coaches that succeed and those that don’t is that they still are able
to do what’s needed to be done, despite the feelings of boredom.
To master coaching or sales or marketing requires practice.
However, the more you practice something, the more boring it becomes.
The biggest threat to the success of your coaching business is not failure but boredom.
Coaches get bored, and as we get bored, we start to sabotage our progress and looking for
something new to excite us.
We jump niche, we buy a different program, we go from one idea to the next…
As soon as we feel the smallest drop in motivation, that slight loss of love, we look for a new
strategy, even if what we’re doing is working.
If you love what you do, working through the boredom is the only way to be successful.
The most successful coaches fall in love with boredom.
We all have our individual dreams and goals that we’re aspiring for.
However, it doesn’t matter what you’re trying to improve if you only work on your coaching
business when it’s convenient for you or when it excites you.
If you only do it then, you will never fulfil your dreams because you won’t have the consistency.
If you get into the right pattern in your coaching business, and keep doing it, I can guarantee
you there’ll be many days on the journey where you feel like packing it all in.
The difference between your success and other’s failure is the ability to step up when it’s tiring
and frustrating.
Successful coaches keep to the schedule, others let life get in the way.
You must know what is important to you and keep working towards it.
Don’t get pulled in other directions.
If you want to truly succeed, you have to stick to it no matter how you feel.
Your success will be defined by what you do when you don’t feel at your best.
In those moments, you might not enjoy it, but you’ll still find a way to get it done.
There have been many days I haven’t felt the love for what I do, but I’ve never regretted doing
it anyway.
If it’s important to you, you’ll get it done.
If you truly want the coaching business you dream of,
fall in love with doing the same thing over
and over again.
Love the boredom.
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I am bored...
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