Mar 13 • All Members Post Here
Are you actually aligned with your coaching business?
Most coaches think their biggest problem is lead generation, marketing, or sales.
But often the real issue is something deeper…
Your coaching business might not actually be aligned with you.
Think about it for a second.
Your personality.
Your strengths.
Your weaknesses.
How you naturally work.
And even the season of life you're in right now.
In an ideal world, your coaching model supports those things.
When that happens, growing your business becomes much simpler because you're essentially getting paid to be yourself and operate in your strengths every day.
But when your business requires you to show up in ways that go against how you're wired…
Everything becomes harder than it should be.
You start feeling frustrated.
You’re unfulfilled.
You’re burnt out by work that used to excite you.
And the bigger the gap between what you want and what your business demands from you, the worse that feeling gets.
The goal is simple…
Create a model for your coaching business where those two things overlap.
When that happens, something powerful occurs.
You find your rhythm again.
You're operating in your sweet spot.
You’re doing your best coaching.
And ironically, that's when your business becomes the most attractive to clients.
So here are two quick questions for you:
1. If you knew you'd be running this business for the next 20 years, would you build it the same way you're running it now?
2. If you knew your business would be wildly successful no matter what model you chose, would you keep everything the same?
If the honest answer to either of those is “no”, then something probably needs to change.
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Are you actually aligned with your coaching business?
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