Last week the Platinum badge showed up on my Skool account beside my name. $100K MRR. Ten months ago I was on a plateau. But the badge isn't what I want to focus on here. Because what got me there wasn't anything I added. It was what I removed. - Went from four offers down to two - Went from a team down to one EA - Went from a calendar full of sales calls down to zero - Replaced the humans in fulfillment, follow-up and ops with AI agents Every one of those felt like a step backward at the time. And every one of them was the step that mattered. Here's what I've come to believe after 10 months of this: We keep adding because adding feels like progress. Another offer. Another funnel. Another hire. And the business gets heavier every year without getting more profitable. Removing is harder. It means admitting some of what you built isn't working. (Been there. More than once.) But it's the only thing I've seen actually produce freedom. Not just revenue. Freedom. Afternoons with my girls. Hikes with the boys. A calendar with room in it. A business that runs whether I'm in it that day or not. The badge came after those hard decisions. Friday I'm walking through exactly what I removed, what I kept, and the 11 pieces that have to be right for the simpler version to scale. Friday, October 9th. 11:00 AM PST / 2:00 PM EST. 90 minutes, live. Register and get your zoom link here Dan 'Less is More' Harrison P.S. Before Friday, do one thing. Write down everything you're currently selling and everything you're currently paying for. Just the list. You'll want it for the mapping exercise, and most people are surprised by how long it is.

~ Current - $36k/mrr Total revenue - Bit behind - Why? Focus on MRR vs PIF Cash collected - Should be higher this month (Roll Over from previous) MRR collected - Added $6k/mrr this week Ad spend - Big Breakthrough on Increase New leads - Youtube & Skool Network are driving leads (for free) Customers - $27 Cost per customer is wild Applications - 70 Dropped focus on this because of lead quality ** New Ideas Calls booked - Trying to find the random links - 1/2 as many Clients - 27 (Biggest shift in Offer - 30 day trial x >> Just start) ROAS - down 15% Because of shift from course sales Application rate - down 25% But makes sense CPA - Cut in half by shifting the deal flow

Total revenue - Crazy... $64k Day (not actually but still) Cash collected - $81,961 MTD MRR collected - $15k/mrr this week Ad spend - $14k+ ( New ads bombed - But workhouse ads continue strong) New leads - Youtube & Skool Network are driving leads (for free) Customers - Keeping below $47 - Spend all day - 210 Registrations for workshops Applications - 103 this month but should get no more - New About Page Calls booked - 4 Tiny spots per week Clients - 8 new clients today and 2 Continuation offers ROAS - 9.4x on Rev and 5.6 on cash collected Application rate - N/A CPA - Cut in half by shifting the deal flow

Total revenue - $234,429 Cash collected - $126,045 MRR collected. - $62,397 Ad spend - $11,089 New leads - 291 Customers - 301 Applications - 42 Calls booked - 12 Clients - 34 ROAS - 21x / 10x CPA - $326 Lessons: 1) Changing from one time to /yr hurt conversions and results in 0 Reviews 2) LFOS almost out of Beta (5 weeks) 3) Fun Challenge with Charley T 4) $100k/mrr is possible with just 1 EA and AI agents (Beyond that - need more support) 5) AI - How to avoid getting lost in the AI Sauce 6) Whats next: - Systems First then >> - Hiring (Chat Closer - Sales) - Hiring (CSM) - More Ads > More Workshops - Momentum is the key - Belief over everything

I posted the other day about how we did $89k cash collected last month... "Cool results you're sharing Dan. But that works because you're you." And that's actually fair. Twenty years into this entrepreneurial game. 10 Years marketing online $30M sold. 100+ financial advisors hired and trained. 1000+ Online Entrepreneurs coaches. Of course it worked. But let me show you the part that actually matters here. It's not ONLY working for me. Let me share a couple wins from our community THIS month alone: 🔥 Kristian: Tweaked his Sales process and he went from $50k to $74k months. 🔥 Andres: First $50k Month ... (without sales calls) 🔥 Mason: Closing his biggest PIF in a while and sitting at $36k for the month 🔥 Clay: Went from $0 to $30k(ish) in his first 30 days. 🔥 Lynea: Launched her skool funnel and closed $7k in first 30 days 🔥 Tim: Tim doesn't know what he's doing and generated $45k in deal flow (in 30 days) 🔥 Dave: Launched his new workshop funnel and did $8.5k on his first one. And these are all just in the last 30 days. None of them built a sales team. None of them are doing twenty calls a week. Dave is a fitness coach for Canadian Vets. he is not a funnel person. he doesn't want to be a funnel person. he just followed the order. That's the bit people miss. This isn't a personality thing. It's a sequence thing. Ads. AI. Workshops. This is the most leveraged system I've ever seen and is crushing in 2026. A few other numbers while I'm here: I've won skool games 3 x I currently have the #64 Top Skool Community for MRR on the leaderboard 13,000+ people in my free community. 2,000+ people in my $47 Community 1000+ coaches and consultants I've worked with over last 6 years. Twenty years of honing my skills and learning things the hard way so that you don't have to. Next up. I have 17 spots left before I close the doors, go on a waitlist and raise my prices. My community currently has 84 members including me. Im going on a waitlist at 100. Because I want to take a small group of solo founders & coaches through the exact weekly workshop Method and equip them with the LFOS system I've been using and is the cheatcode.