Turn Every New Lead Into a Booked Job(Without Sounding Salesy)
Step 1: Lead Comes In — Immediate Action Plan Once a lead enters your system (through a marketing agency, ad campaign, or other lead flow), your clock starts ticking. Golden Rule:📞 Call the lead within the first 5 minutes. Step 2: Setting the Appointment — How to Properly Book the Meeting When you get the customer on the phone: 1. Confirm their inquiry 2. Offer a time 3. Give specific options Get the appointment officially scheduled in your calendar. Step 3: This is Where Most People Mess Up Normally, salespeople would end the call right after booking: “Sounds good! See you then — let us know if you have any questions. Bye.” But you are going to do it differently. ✅ Stay on the phone another 10–15 minutes after booking the appointment to: - Build a real relationship. - Get the customer to like you (checking off the first principle before you even arrive). - Talk about them — their background, family, hobbies, anything personal. People’s favorite topic is themselves. Spend time talking about them, finding common ground, and building a bond before you show up at their house. Why This Matters: - When you show up for the appointment, it won’t feel like you’re strangers. - They’ll already trust you more because of the relationship you built on the first call. - This makes the entire sales process much easier — smoother conversations, less tension, more closes.