Most business owners think the goal is getting better leads. Tighter targeting, better qualification, higher intent. So they spend months refining ad copy and filters, trying to make sure only the "right" people fill out the form. But speed beats quality more often than people want to admit. A decent lead contacted in 2 minutes converts better than a great lead contacted in 2 hours. Once someone fills out a form, they're already talking to your competitors too. Whoever responds first usually frames the conversation. I saw this clearly with a property management company. Solid leads, decent volume, but their close rate was flat. Turned out leads sat in an inbox for an average of 6 hours before anyone replied, sometimes overnight if they came in after 5pm. By the time a human followed up, half the prospects had already booked a tour with someone else. The fix wasn't more leads or better ones. I used Claude Code to build a workflow that caught new form submissions the moment they landed, checked them against CRM history, and triggered an instant personalized response with a scheduling link, then routed anything time-sensitive straight to a rep's phone. No more sitting in a queue. Response time dropped from hours to under a minute. Close rate on the same lead volume went up noticeably within a month, nothing dramatic, just fewer people slipping away before anyone said hello. The lesson: fix the speed problem before you fix the quality problem. Quality without speed just means you're generating leads for someone else to close. Curious how others handle this, do you route by speed, by lead score, or just first-come-first-served to whoever's free?