Hey everyone, This might be the most valuable lesson we’ve released in this series. Because this is the difference between building an actual AI agency… And getting stuck in the endless cycle of one-off projects. Most people land a client. They build the automation. They get paid once. Then they’re straight back to chasing the next deal. No predictability. No compounding. No real business. That’s why so many people get a few clients early, hit the wall a few months in, and convince themselves “AI agencies don’t work.” But the problem usually isn’t the opportunity. It’s the model. At Morningside, shifting to retainers has helped us make 6x more from clients in the last 6 months. Jennifer just landed a solar client at $4,000/month USD. Anton just signed a large insurance company at $10,000/month. And at Morningside, we currently have a client paying $45,000/month. Month after month, these clients continue to pay. Then, as new clients come in, the revenue starts to stack. The pressure of needing to find a brand new client every single month starts to disappear. That is the power of the retainer model. And in today’s free lesson, we break down the exact 3-step process we use to turn AI projects into monthly retainers. I genuinely don’t believe an AI agency can succeed long term without this. So if you only watch one lesson from this series, make it this one. Click below, watch the free training, take notes, and start implementing it. https://aios.aaaaccelerator.com/retainer-s ​ I’m leaving it up for the next 24 hours. Happy building, Liam.

Hey everyone, I’ve got a little gift for you today… Have you ever avoided reaching out to a potential client because you didn’t want to feel “salesy”? I get it. Most people don’t hate sales. They hate not knowing what to do on the call. That was Žan. When he joined the Accelerator, he was avoiding live sales calls and trying to close through DMs and videos instead. His close rate was 10%. Six weeks later, it was 40%+. He didn’t learn some sleazy tactic. He learned the 5 phases every AI agency sales call needs and realised he was skipping 3 of them. Once he knew where to spend the first 10 minutes, what to avoid in the first 60 seconds, and how to guide the conversation properly, everything changed. So I asked Jamie, our Head of Sales, to record a free 5-minute video breaking down the exact framework we taught him just for you. We’re also giving away 30 free sales diagnostic calls to help you apply it to your agency. Watch the video and claim your diagnostic call here: ​https://aios.aaaaccelerator.com/game-plan-s ​ Enjoy, Liam.

Hey everyone, Cold outreach was one of the biggest pain points in your responses. Different words, same pain:​ “I’m sending emails. I’m getting no replies. Why isn’t this working?” Cold outreach isn’t broken. But there are 4 reasons it’s probably failing for you. 1. Your emails aren’t being seen. Most people send cold emails from their main domain with zero setup. No separate outreach domain. No warmup. No authentication. The result? Their emails land in spam. They send 100 emails, get 0 replies, conclude cold email is dead. Reality: most of those emails were never seen by a human. The other half is your subject line and the first few words you write. Even if the email arrives, if those don’t feel relevant to the person reading them, it’s deleted before it’s opened. Which email do you think your leads would be more likely to open? "AI Automation Solutions for [Company Name]" or: "[Company's Competitor] just automated this" Fix the infrastructure. Make the first thing they see feel targeted & personal. If it feels generic, it's probably going in the trash. 2. Your message is wrong. Most people try to close the sale in the first email. “We build AI automation systems. Here’s what we do. Want to hop on a call?” That message gets ignored every time. You're asking a stranger for trust they haven’t given you yet. The fix: sell the meeting, not the service. Compare these two: “Let’s schedule a 30-minute call to walk through our AI services.” “Mind if I send you a 2-minute video showing how a similar business is using AI?” The first one asks for a commitment. The second asks for curiosity. 3. You quit too early. Cold outreach converts at fractions of a percent, even when it’s done well. Most people send 50 emails, hear nothing, and walk away. But the math doesn’t work in 50 emails. It works in hundreds, with follow-ups. Industry research says it takes an average of 8 touch points to get a meeting with a new prospect. Most people send 1. Follow-ups aren’t optional. They’re where most of the conversions happen. Cold outreach isn’t a single message. It’s a sequence.

Hey everyone, One of the biggest questions we’ve been getting recently is: “How do I actually price my AI solutions?” And honestly, we’ve tested almost every model at Morningside. Hourly pricing. Monthly retainers. Subscriptions. Fixed project fees. But over the past 6 months, we’ve properly dialled in our pricing process. It’s one of the reasons the average deal size inside the Accelerator has jumped from $9,800 to $30,000+. So I asked Josh, my co-founder at Morningside AI, to record a short video breaking down how we think about pricing. He’s been involved in hundreds of sales calls and in this video, he shares the exact framework we use to price AI projects, including how Mathieu from the Accelerator recently closed a $28,000 deal. It’s a simple 3-step framework, and he walks through it in under 10 minutes. You can watch it [HERE] ​ I’m only keeping this up for the next 72 hours so get out your pen and paper and take notes! Talk soon, Liam.

Hey everyone, A few weeks ago, I sent out a survey via email asking one simple question: if I could answer one thing for you, what would it be? Hundreds of you replied. I read every response. I've been sharing what I learned through an 8-part email series, and over the next few weeks I'll be posting them here in Skool too. We'll be a couple of lessons behind to start, but we'll be caught up and on the same schedule by next week. I want to hear your thoughts in the comments. I'll be reading every one. Lesson 1. One pattern stood out across all your replies. A third of you asked some version of the same question. Which tool should I learn? n8n? Make? Claude Code? Voice agents? Is the skill I’ve spent six months learning about to be replaced? Here’s the honest answer: You’re focused on the wrong thing. Not because tools don’t matter. They do. But tools without a client are just a hobby. I see this every week. Someone spends six months learning n8n. Then they hear voice agents are the next big thing, so they pivot. Then Claude Code gets hot, so they pivot again. Months pass. Dozens of demos get built. No money comes in. The problem wasn’t the tool. The problem was starting with the tool. Real businesses work the other way around. You find a business with a real problem and then the tool becomes obvious. The problem tells you what to build. And here’s the part most people miss: For your first client, you don’t even need to be the one building it. You don’t have to choose between becoming a developer or getting clients. There’s a faster path. Find the problem. Bring the client. Partner with someone who already knows Vapi, n8n, Make, or Claude Code. You bring the opportunity. They bring the build. Both of you win. I’ve seen this happen hundreds of times inside AAA Accelerator and the wider Skool community. The people who win are not always the most technical. They’re the ones who get in front of a real client first. The competence comes after the commitment.