Real success in business isn't what most people think it is...

Liam Ottley

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Oct '24 • 💡 Liam's Insights

Hey guys,

Just about to clock off for the night.

It’s 9pm here in Auckland and the Morningside team has just left as we wrap up for the day.

Since we moved into our new office, it's been all go.

12 hour days.

Struggling to squeeze in ‘me time’ in the evenings.

Groggy mornings, secretly wishing for another hour’s sleep.

The funny thing?

I wouldn't have it any other way.

Because here's what I've learned after all these late nights and early mornings:

Success in business - real success - isn't what most people think it is.

It's not being the smartest. Not having the best connections. Not even having the most experience.

I wasn't some AI genius when I started this. Far from it.

The real secret?

It's almost embarrassingly simple: Just keep showing up when others quit.

Hormozi put it perfectly: "Business isn't about 'may the best man win,' it's about who's the last man standing."

Most people try something new for a month or two. Then life gets in the way. Netflix calls. The weekend drinks seem more important. And suddenly they're back in that same old routine, wondering why nothing's changed.

Every single day you show up, you're increasing your odds of success. The more shots you take, the more likely you are to hit the target. It's pure math.

I see this every week on the Free Community Q&As clear as day, I even made a tweet on this.

For myself and the Morningside team It's 9pm, and we're still here.

Not because we have to be.

But because we made a choice. To show up. Every single day. Even when it's boring. Even when no one's watching.

And that's my challenge to you:

Stop waiting for the perfect moment.

Stop making excuses.

Stop saying "I'll start tomorrow."

Just show up and do the work.

Every. Single. Day.

Because while everyone else is dreaming about their big break, you could be building something real.

One small step at a time.