Our A/B Testing feature has officially moved into staging, which means we’re one step closer to launch. Current ETA: this coming Wednesday.
Here are a few highlights of what’s coming:
1) AI-Assisted A/B Testing: You can have our AI Copilot analyze your entire funnel and performance data to generate a list of test ideas automatically, or create your own tests manually if you prefer.
2) Continuous Testing: We designed this with continuous optimization in mind. Every test includes an ideas panel where Copilot can suggest new experiments as you go, so you’re never stuck wondering what to test next.
3) AI-Powered Test Analysis: This one is big. As your tests run, Copilot analyzes performance and provides clear, actionable insights on what’s working, what isn’t, and what you should try next.
One of the biggest gaps with most A/B testing tools is that they make testing far more complicated than it needs to be. You end up buried in statistical dashboards, trying to interpret charts instead of actually improving your funnel and that's what I'm looking to change with this one.
The goal with this feature was twofold. First, give you control over nearly every part of the funnel so you can test with precision. Second, use AI to remove the guesswork, providing simple, human-level feedback and unbiased insights into what to test next so you can keep improving without overthinking the data.