Introducing Ghost Fields: Hide High-Friction Form Fields Until Prospects Commit

Just in time for Halloween, we shipped a fun new feature called Ghost Fields. Big thanks to Onno for the motivation and inspiration to ship this one.

Contact fields are usually where funnels get spooky for the wrong reason. Email and phone sit there together, friction spikes, people bounce.

Ghost Fields flip that. You turn Ghost Mode on a field, and it stays hidden until the person finishes the one above it. They type their email. Then the phone field appears.

Same trick works on quiz questions. Age first. Gender pops after.

It is the same psychology that makes multi-step forms work. Get a small yes, then ask for the harder one. Combine this with our new Funnel Forensics feature and it opens up new possibilities to drive conversion through the roof.

I recorded a short walkthrough if you want to see it live.

Happy Halloween. Go add ghost fields to your forms and funnels.

And yes... I know this is progressive form fields with a Halloween costume on. The industry name is fine. Ghost Fields is more fun, and it is October, so I am leaning all the way in.

https://youtu.be/NlJQ1fMN3JY

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Introducing Ghost Fields: Hide High-Friction Form Fields Until Prospects Commit