Your Emails Aren't Reaching Gmail Anymore - Here's Why

Gmail Deliverability Crashed 50% This Week💀

Google rolled out a major update that's sending cold emails straight to spam. If your Gmail inbox rates tanked in late November, you're not alone.

What's Happening

50% drop in Gmail deliverability across all major providers (Instantly, Mission Inbox, Google Workspace)
Google is using AI to detect promotional language and duplicate email patterns
Custom tracking domains are now flagged as sender "fingerprints"
One-click unsubscribe links are triggering spam filters

6 Fixes You Can Implement Now

Verify your DNS records - ensure proper domain authentication
Remove custom tracking domains that point multiple domains to one IP
Use heavy spin tax - diversify your email copy to avoid duplicate detection
Segment your leads by provider - pause Gmail sends, focus on Microsoft/Outlook for now
Keep copy short and natural - avoid salesy or promotional language
Let domains warm properly - domain age matters more than ever

Timeline

Expect 2-4 weeks for the dust to settle (max 8 weeks). We've seen this before with Microsoft - the community figured it out, and we will again.

Don't panic. Adjust your setup and wait it out.

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