Reverse-Engineering Our Land Business Targets — Sanity Check?

- working through the Week 1 Landman Challenge homework

and I spent some time reverse-engineering our goals and it was a really helpful exercise.

Here’s the operating model we landed on:

160K SMS → 240 offers → 8 contracts → 5 deals → $100K revenue → $20K net

Key assumptions:

• $20K average deal spread

• 70% close rate

• ~1 contract per 30 offers

• ~1 contract per 20K texts

Goal:$100K/month gross → ~$20K/month operator take-home after OpEx and taxes.

Would you mind sanity-checking whether these funnel assumptions look reasonable from your experience?

Particularly curious if anything jumps out as unrealistic in the SMS → offers → contracts math.

Appreciate any quick feedback. 🙏

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