Why You're Underwriting Land Deals WRONG in 2026!
Most people are still running comps the same way they did three or four years ago, and it's costing them on both ends of the deal. The market has shifted, and buyers are pickier now, so your exit price needs to reflect what's actually moving, not what sold at the peak.
I've been building in more cushion on my comping lately and it's saved me from a few deals that looked great on paper but would have been a headache in reality. Pull your comps tighter, both in distance and in time, and pay attention to days on market, not just sale price. If a comp sat for 180 days before it sold, that tells you something important about where you need to price to actually move it.
Sharing more on exactly how I'm comping land in 2026.
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Levi Luhnow
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Why You're Underwriting Land Deals WRONG in 2026!
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