What’s the real difference between guaranteeing appointments vs guaranteeing paying clients?
Right now I’m structuring my offer around X number of guaranteed appointments per month, but I’m wondering if I should position it as X number of paying clients per month since it’s obviously a stronger offer.
From my understanding:
- There’s a clear difference between offering guaranteed leads vs guaranteed appointments since you need a VA/dialer to qualify and book appointments. So you can clearly charge more.
- But when people say they guarantee clients, which is the next step up from guaranteeing appointments, they’re not actually closing deals for the business… right?
So I’m trying to figure this out:
If I generate and book qualified appointments, but the client is still responsible for closing…
👉 Can I realistically say I “guarantee clients”?
👉 Or is that only valid if I control the sales process too?
And if the goal is to move from guaranteeing appointments to guaranteeing clients, what actually needs to be added? Do I need to provide my clients with a sales script?
At what point does it become ok to say you guarantee clients, not just appointments, as this would make my offer stronger?
Would love to hear how you guys think about this.