What to do when you reach out 'cap' of a niche? · Agency Service Scaling Kings👑

What to do when you reach out 'cap' of a niche?

Need YOUR Expert Opinion! 📌

Hi everyone,

I need your help! I run SMMA in poland. My niche is PMU artists, and there are about 5,000 of them in my area. I’m thinking about what to do once I reach this limit.

I know that business is like driving at night—you should only focus on what’s right in front of you. But I want to plan for the long term (2-3 years), and this question is on my mind.

What are your thoughts?

I was thinking of adding a related niche to expand. For example:

Bigger Niche: Beauty
My Niche: PMU

I could add another niche, but then I’d need different cold calling scripts and offers for each one.

Here are some other ideas I have:

Target clients in other countries.
Go broader, but how? (operational drag 2x2x2x2x...)
Focus on premium beauty services, but I’ll need to learn about many new services and I will not be able to productize service.

I’d really appreciate any advice/idea/perspective you have. Thank you!

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