The Best Ads To Run ATM For Agencys That Work With Solar Companies

Hey everyone, I’ve been a bit quiet since joining, but I wanted to drop something valuable — especially for those of you running Meta ads for solar companies and wondering why your “irresistible offers” are falling flat and making you lose clients.

Who am I?

I’ve sold solar door-to-door, closed deals over the phone, handled cold leads, warm leads — I’ve heard every single objection under the sun (no pun intended). Later, I ran Meta ads for one of the biggest solar companies in Sweden. So I’ve seen both sides: the buyer’s skepticism and the agency's desperation to prove results.

Let’s break some hard truths.

The Solar Market Is Saturated With Hype, Lies & Broken Promises

If you're running generic “Want to reduce your electricity bill?” or “Get solar with 0 down payment” offers. You're literally triggering the fraud radar in your prospect’s brain..

Homeowners (at least europeans) are not clueless. They’ve been hammered with these promises for months, even years. Sales reps overpromise. Ads exaggerate savings. And now, everyone looks the same to the consumer — shady.

So what happens?

They scroll past. They click out. Or worse, they fill out the form with fake info and ghost your client. Congratulations, you just delivered another $200 trash lead.

The Fix? Stop Selling Dreams and Start Selling Trust.

You don’t need another “H*rmozi-style offer.” What you need is something 99% of agencies are too lazy or scared to build:

A credibility machine.

Here’s what worked like magic for me:

We ran a trust-first offer where we intentionally underestimated results. We literally said:

“We reduce our yearly production estimate by 30% to stay realistic and protect your investment expectations.”

Result? People stopped scrolling. They leaned in. It felt different. Because it was.

That’s the psychology you’re missing. People buy solar when they trust you more than they fear you’ll scam them. You’re not just battling other ads, but battling their accumulated skepticism.

The Real Framework That Gets Solar Results (And Real Clients)

Here’s what I’d do if I was starting from scratch with a new solar client:

Phase 1: 30-Day Warm-Up Campaign (Before Lead Gen)

Why? People buy from people they trust. Not from faceless stock photos and wild ROI promises.

Content Ideas:

Owner/expert on camera answering common objections.
Client testimonials (real faces, real installs).
A “behind the scenes” video showing your process.
A “what makes us different” video.
Projects, real installations, satisfied customers.

Framework:→ Likability→ Credibility→ Authority→ Trust→ Value

Now you're not another “free quote” bot — you're the one who gave value without asking first.

Phase 2: Lead Gen Ad — Built On Trust

Now it’s time to hit hard. But differently.

Lead with transparency. ex, (“We subtract 30% from estimates to stay real.”)
Offer true value, not lazy discounts. ex, (“Get 1 battery module included with every solar + battery install.”)
Use risk-reduction psychology. ex, (“We show you real examples and realistic expectations — not empty promises.”)

Post-Landing Page Funnel: Don’t Stop There

Most funnels end after a form. But it should actually start there!

Create a “Welcome Page”: Add testimonials, project photos, and a warm message from the founder.
Include a bonus for watching a welcome video (“Stick around, get a bonus — maybe it’s a longer warranty, maybe it’s a free energy report.”)
Send a follow-up email that actually explains what’s next — and breaks objections before the sales team calls.

Speed-to-Lead Wins

Use HighLevel with AI appointment booking or call the lead yourself immediately.

In Short: The better your offer is at disarming skepticism, the more booked calls you’ll generate.

Remember, you are talking to a skeptical audience that knows more than you think.

And when you pitch this method to solar companies who’ve “tried Meta ads before and got nothing,” they’ll finally see that the offer isn’t the problem — the lazy execution is. Show them a similar plan like this instead and they will work with you.

Hope this helps someone avoid the painful loop of bad leads and even worse client churn. I'm not saying this is the only way — but it’s the one that’s actually worked for me.

If you’ve got questions, I’m happy to dive deeper.

PS: I'm not handing out my exact strategy and how I execute everything. Even though we are all here to help each other, some of are still competing against each other for clients.

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