I recently onboarded a client who was running Google Ads himself, but they weren't performing well. Although I've mainly worked with Facebook ads, I decided to give Google Ads a try since it's proven effective in my niche.
The client was running traffic directly to his website and had set everything up from his phone. I offered to set up his campaigns properly, including a landing page and CRM.
I've followed some tutorials and built a new campaign from scratch. However, I have his old campaign data. Is there any useful data I can pull from it to use in the new campaign?
Also, if anyone has advice since it's my first time running Google Ads, let me know!