Oct '24 (edited) • General discussion
DCT Testing Metric Testing Question
Hi all,
First of all, only been less than 24 hours since this ad has launched so still early days.
But I guess I wanted to hear your thoughts on:
- When looking at the creatives when I do the breakdown, do I look at the CTR ALL or Link Click Through Rate? I'm a bit confused as to why there's a Link Click Through Rate if it's regarding the creative of the FB, rather than the copy. I thought Link CTR would be related to copy
- Same applies to when I do the text breakdown of the DCT. Should I focus on the Link CTR when doing the text breakdown and what is the point of CTR All in this case if I'm only looking at the performance of the copy?
Any other help would be appreciated.
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DCT Testing Metric Testing Question
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