Average Conversion Rate from Google Ads - Medium Ticket

Hi Guys,

Can anybody tell me what a typical sales conversion rate is for qualified leads via Google Ads for Medium Ticket services? I don't need this to be perfectly accurate - just a ballpark figure please.

I'm aiming to provide roofers with 20 new qualified leads per month and I'd like to know what % of these leads are likely to convert to paying clients, so that I can work out my ROAS.

Thanks!

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