5h (edited) • General discussion
2 questions
- I'm not sure if this works this way would you "duplicate and ad / adset" as a means of "resetting the algorithm" to reset an ad that has previously produced results but fatigued?
This is an example ad for one of my roofing clients, and we had a $110 CPB for $887 of spend, but the frequency was 2.81 - eventually, my media buyer turned it off because after a few days, it didn’t produce any leads, but I'm wondering if it's worth keeping in the ad account just because it has lots of engagement / can boost the reach of other ads in the ad account at the same time? I decided to re turn it on today so CBO can run spend to it
- That's my second question: does anyone know if an ad that has engagement is a better "longevity" or what should we think of the likes, comments, and reactions?
Here's a picture of what my ad looks like too
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