In 1997, Montana college students had a drinking problem.
Schools tried everything to get them to stop. To protect their health and the future of their communities.
But it only made the problem worse.
So they tried something different.
And binge drinking dropped measurably across every campus that adopted the new approach.
Same thing happened in Texas in 1985.
The state had one of the worst highway littering problems in the country. They ran campaigns to get people to stop.
But it only made things worse.
So they tried something different.
And roadside litter dropped by 72% over the next five years.
If you're in the business of inspiring people to take action and improve their lives, then the way you present your message matters more than most people realize.
And I reveal how it all works inside Legendary Writing Secret #6.
Here’s what you'll discover:
- What Montana campuses said to their students to actually get them to change.
- What Texas said to its residents to cut littering by 72%.
- And what you can say to your audience to inspire them to change too.
It's live now in The Classroom for Premium members and above.
See for yourself here. 👇