Pinned
3d •
Ad Creative (Mockups) Matter
I recently just updated the product mockup for my MVE training using the method I describe inside the classroom and the lead quality on my ads has jumped surprisingly. I went from filtering out a large number of old Yahoo and AOL email addresses that never seem to open my emails to immediately garnering the interest of a number of established reputable brands in adjacent markets. I've changed other things about the ad copy, mockup, landing pages, etc... But I can see from a straight a/b comparison that this new mockup is doing a significant amount of heavy lifting. If you want more of the right people inside your email list, I recommend giving AI product mockups in the classroom a try: https://www.skool.com/kevin/classroom/e654744f?md=93f63c239bf04c31b240cb9fae22a970 Below: First is the new mockup, Second is the old one. What are your first impressions?
Pinned
Jan 7 •
Start Here: Email Sanctuary
Welcome! Here are a few rules for getting started: 1. Please introduce yourself within 7 days of joining the community. 2. Your intro post has no rules. Just tell us who you are, what you do, why you’re here, and select the intro post category. 3. Watch the video below if you want me to show you around. That’s it! Any questions? Send me a DM, my door is always open. All the best, Kevin Hood
4d •
I just setup Conversions API in GHL for the first time and...
10/10, do not recommend. I'm pre-emptively learning the stuff because I'm foreseeably scaling ads for clients in the near future. And hopefully, also for myself. But the nuance of advanced ad tracking is not something to be taken lightly. I'll be sure to give you the just the simple, first step ad tracking basics (which I now realize are exceedingly simple) inside the meta ads basics course inside the classroom. Definitely don't do what I did and try to setup and learn Conversions API before you're ads are truly scaling. That said, are you planning to run Meta Ads in the near future?
15h •
Quick note on Meta Ads setup
I've recorded an entire training on getting your business portfolio setup in Meta ads manager, but I would like to, for the privacy of my clients, blur ad account ids and other credentials and stuff that pop up. Not a huge security risk, but just being cautious. But I remembered that editing video is my least favorite thing in the whole wide world, so that's why the video never made it to the classroom last week. However, I found a solution that should let me blur things just while I'm recording. So I'll try again next week, and you'll see how to have the basics set up for your ad manager account in no time! Happy independence day to all my U.S. friends who are celebrating!
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2d •
MVE is now fully available inside the classroom!
Quick update on MVE: I'll be updating the content inside MVE in the next two weeks to make it more useful for you. Adding AI skills and tools to guide you through the process faster with better results. First step is I've moved it off Notion, and into the classroom. Each video and lesson is now an individual lesson inside the classroom to make following along easier. Any questions, just let me know. Find it inside the Classroom > List Growth > Minimum Viable Email List https://www.skool.com/kevin/classroom/e654744f?md=1e95b12b37a84309bcddb8e3fa2170c3 Talk soon, Kevin
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skool.com/kevin
Turn strangers into clients with email marketing, threads, and meta ads while sounding authentically like you.
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