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Jan 13 ā¢ General discussion
The Pricingš°Strategy That Converts
Price anchoring is a simple pricing strategy that guides buyers toward the option you want them to chooseāwithout telling them what to buy.
When it comes to self-publishing, your paperback is usually where the best royalties live. So the goal is to make the paperback feel like the smartest, most reasonable choice.
You do that by anchoring the prices around it.
š How this works with books:
- Your ebook should not be dirt cheap
- Your hardcover should be priced noticeably higher
- Your paperback sits right in the middle and looks like the best value
People donāt compare prices logicallyāthey compare them relatively.
š Example pricing strategy
Letās say your book is 180ā220 pages:
- eBook: $9.99
- Paperback: $14.99
- Hardcover: $27.99
Hereās what happens psychologically:
- The hardcover makes everything else feel affordable
- The ebook feels less attractive because itās close in price to the paperback
- The paperback looks like the best bang for the buck
Most buyers will choose the paperbackāeven if they didnāt plan to.
š Why this increases royalties
- Paperback royalties are higher than ebooks
- Buyers feel confident theyāre making a āsmartā purchase
- Youāre not forcing decisionsāyouāre guiding them
This is why pricing is not random and not something to rush through at the end.
Your book is a product. Your pricing is part of the strategy.
If this helped, click for you, drop a comment, and let me know how you are planning to price your books.
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The Pricingš°Strategy That Converts
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